Our mission

We empower local activity providers to sustainably grow their businesses. We do this by digitalizing each step in the customer journey, from finding, booking and preparing for activities, to making them easily accessible for anyone that wants to be active.

Our values

At uppliv we believe that strong values are of paramount importance.

Creating a company culture where our team and customers are truly engaged in our platform is at the core of our values.

We strive to achieve this by living the following values:

Connecting people:

We believe that a diversity of ideas & cultures helps us to evolve every single day. Working together across teams is something that we foster pro-actively. Being customer-centric means for us that we put the customer at the center of every decision and empowering customers to actively take a role in shaping our future.

Living fairness:

We empower people to build on what we have and shape things. Maintaining neutrality in the way we display activities allows us to give visibility to all activity providers while giving activity seekers an easy way to find relevant activities. We provide a platform for activity providers who have the financial capabilities to pay for our platform and for those who don’t. We do this because we want to help smaller activity providers to build a sustainable business.

Ownership for what we do:

We enable people to be active and spend less time online. Helping activity providers to have lean operations and improving the customer experience of activity seekers is what we work on every single day.


uppliv AB
c/o Impact Hub
Jakobsbergsgatan 22
111 44 Stockholm
E-Mail: benjamin@uppliv.com