Adding value for your hotels guests through a great personalized service is often expensive. Long gone are the days where many hotels had a Concierge service that could give their guests advise on what to do during their stay and arrange the booking for them. Also, customer expectations have changed. Customers want to be inspired on what they can do at a destination before they even make a booking and often people are not willing to travel anymore unless their experience at their destination is not surpassing what they could do at home.
Here are our tips on how you can increase the ancillary revenue from your hotel guests by providing them personalized activity packages.
Providing your guests with personalized activity packages is a great idea! However, give your guests the freedom which of the activities they really want to purchase. For this, you need to offer your guests the activities as a shopping cart from which they can cherry-pick what they like.
A buying decision sometimes takes a while. Your guests are used to shopping with online retailers where they can place items into their shopping cart, leave the site and can access the same shopping cart again when they return to the online retailers website. Offer your guests the same great experience with a persistent shopping cart. Read more about why persistent shopping carts are so important in the travel industry here.
uppliv’s Digital Activity Concierge offers hotels the possibility to create contextualized activity offers automatically for their guests. The activity offer is a persistent shopping cart that can be used throughout the customer journey, from booking to check in. Hotels have the possibility to curate the content for those shopping carts themselves, both with their own activities, the activities of their partners, as well as the activities available on uppliv.com.
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